procedures Cup And Up: A New Internal Bra Procedure Emerges In Israel January 10, 2013 Written By: BreastImplants.org Published On January 10, 2013 Breast enhancement and reconstruction surgeries have been increasing in popularity, but until this point, there has not been a surgical procedure that specifically targets the uplifting and positioning of the breasts. A new procedure in Israel is being developed and tested to provide for the maintenance of natural breast tissue, while surgically inserting a device to increase breast support and improve appearance through lift and positioning. Please Read This: Which Augmentation Incision Area Should I Use? Responding To A Common Complaint Many women suffer from poor self-confidence because of the shape or perceived lift of their breasts. Especially after having children and breastfeeding, many middle-aged women desire a more youthful, lifted appearance in their breasts. A plastic surgeon in Israel, Dr. Eyal Gur, noted this common complaint, and has developed a surgical procedure featuring a device called the Cup & Up Bra that can help women achieve their desired lift and breast positioning. A New Internal Bra Procedure The new procedure attempts to replicate the lifting, shaping effects of some conventional bras by implementing a bra-like structure surgically to the breast. Under this keyhole operation, which lasts about 40 minutes, surgeons will insert a harness-like device underneath the skin, using a local anesthetic. It is very similar in structure and shape to a conventional fabric bra, but the implant is made from silicone (the material already commonly used in breast implants). You Might Like This: Recovery During the procedure, the surgeon makes two tiny cuts, of less than a centimeter’s width, on the underside of each breast. The silicone cups are then inserted approximately one centimeter below the surface of the skin. After insertion, the surgeons carefully fit fine straps, made of strong holding material, which will keep these cups in place without sagging. Using titanium screws, the surgeon connects these straps to the patient's ribs between the shoulder and the breast. After the insertion and connection, the straps are attached directly to the cups, and the device is tightened until the breasts are raised to the patient’s desired position. Future Possibilities For Internal Bras The first implementation of the procedure was administered to a woman in 2012, and so far, the procedure is considered successful without complications. The woman was in her 30's, and is making a successful recovery thus far. It is estimated that women undergoing the new procedure will be able to return to work after only one or two days of home rest. The procedure will undergo thorough trials for a period of one year, in order to test the effectiveness and long term safety of the operation. However, professionals estimate that as long as the tests go well, the device and corresponding procedure could be available commonly in Europe within the next 18 months. The new procedure will require extensive testing before it is available to the general public, but the early results are promising. The Cup & Up Bra may be a revolutionary new silicone device that can ensure a woman keeps her natural breasts, while restoring or increasing confidence with an uplifting and repositioning that reintroduces a youthful look. Recommended Articles procedures Transumbilical Breast Augmentation procedures Breast Implant Removal procedures Malpractice: How To Avoid It (And What To Do If Your Surgeon Has Done More Harm Than Good) flash recovery Flash Recovery Breast Augmentation: Is It Right For You? procedures Imaging May Be Able To Gauge Reconstruction Success Most Searched Questions What size is right for me? How much does breast augmentation cost? What should I ask my plastic surgeon? How do I find a plastic surgeon? Tags: procedures articles research devices lift age Comments Learn More: Nipple Piercings Before And After Breast Augmentation Surgery Tattoos Do's And Don'ts The Sounds Your Implants Will Make Enlargement For Enlistment? The Army's Policies On Cosmetic Surgery Exercises And Massage After Breast Augmentation How Big Is Too Big?